Revenue Generation through Best Practices and Automation

John Ryan

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Top Stories by John Ryan

This is part 2 of 3 of a continuing series on Social Media Companies. You can go to Part 1 here. As with the A-G list, if you see any problems with the data or you believe a company should be on this list, please let me know. john@buyersteps.com H Hi5 +Social Glue Award Launched in 2003, hi5 is now one of the world's largest social networks and a top 20 website globally — with over 60 million monthly unique visitors. Compete reports 3.2 million U.S. unique visitors every month. Quantcast reports 49.9 million worldwide visitors, high indexes for male, 12-34, Hispanic and Asian, has kids, low income and low education score. Alexa has it ranked as the number 31 site on the Internet with 22.8 minutes per day and over 20 pages per day per user. I Imeem Imeem is a social network that enables users to discover, interact and express themselves with media, including music, video... (more)

Twitter, Linked In, Ning and Ulitzer: Easy Personal Branding Strategy

Social Media on Ulitzer I use all of these social media tools and although they haven't put me on my own island in the Caribbean yet, I'm very pleased with the combined results. 1. Twitter – It’s the fastest way to share that you have created something of value. As a bonus, Tweetdeck or CoTweet are good ways to manage your Twitter efforts and research. Huge audience with lots of active participants. There are a few shady characters on Twitter but just like being at Grand Central Station, you just step aside and keep moving. It doesn't mean you eschew the benefit. Micro-blogging is... (more)

The Digital Buyer Rules in the 21st Century

Today I have posted a white paper on the Digital Buyer approach and why business providers must change their approach in order to obtain and retain more of them.  It's time companies and firms of all sizes organized their revenue efforts around The Digital Buyer's needs.  You don't want your organization to be the last guy who saw the train go by. From the paper... Buyer Exodus Worldwide, business decision makers and influencers of trillions of dollars of commerce are migrating to a digital buying experience improving the precision, speed and convenience of their choices.  They ... (more)

IBM Acquires Marketing Automation Software Company Unica

IBM and Unica Corporation today announced they have entered into a definitive agreement for IBM to acquire Unica in a cash transaction at a price of $21 per share, or at a net price of approximately $480 million, after adjusting for cash.  A publicly held company in Waltham, Mass., Unica will expand IBM's ability to help organizations analyze and predict customer preferences and develop more targeted marketing campaigns. The acquisition, which is subject to Unica shareholder approval, applicable regulatory clearances and other customary closing conditions, is expected to close i... (more)

Fish Where the Fish Are: Content Distribution on Partner Sites

How well have you planned your content distribution on partner sites to help buyers? You have to fish where the fish are and often it is at another company's website.  Providers need to make their content available that matches the buyer's steps at their partner's websites.  If planning has been applied that involves distribution and measurement, providers can collect solid data on the value of that partner site, messaging traction and the performance of their content. Do Not Confuse Brand Value With Buyer Value Companies really should focus on being partners when it benefits a ... (more)