At the center of each 20th century corporate sale was often the constant
feeling that the buyer had to take immediate action. Their platform was
burning and the buyer needed to make a decision. The provider would work hard
to shove as much biased information down their throats as possible in a short
period of time to secure budgets and get the Big Bang deal. The Eureka
moment had been hit and a sales hero had been born. A selling practice was
to always being in the buyer’s face with more information supporting that
provider’s offering. Most 21st century buyers are savvy to this flawed
series of events. Today’s buyers use a more patient and informed process.
Think about the times you have seen sales teams wait until the last week of
the quarter to close deals that help the company make its stated revenue
targets. Unusual deals will be done and profit will be sac... (more)
When I started my high technology career in 1982, we had an unemployment rate
of 10%. Doesn’t this sound familiar? It was a brave new time in computing
and no one was even sure where it was all going. Doesn’t this also sound
familiar? I probably didn’t realize it at the time since I was happy to get
a paycheck and I was young, but relatively speaking, it was a tough market
for employees. I was consistently working intense 60-hour weeks, my guess is
that sounds all too familiar for many of today's professional workers.
60-hour weeks are never the problem when the team is outstandi... (more)
Yammer is relatively new and is funded by two venture capital funds; Founders
Fund and Charles River Ventures. It also is a very clever idea to get some of
the instant messaging benefits of Twitter and apply them to a closed
corporate environment. As a private communications tool, Yammer is effective
since the user doesn’t have to spam everyone. They simply post it to their
own company view of Yammer. The user can also look at profiles of other
employees to learn more about them. The profile will include a photo,
background information and they are working on.
Just like Twitter,... (more)
Having used both sites for about two weeks, there is still a great deal I am
learning to do with both Ulitzer and Ning, but a reader asked if I would do a
quick comparison, so I will.
The obvious point for me is that the sites have two different objectives for
the writers. For Ning, the writer is trying to be involved in a niche
social network from scratch. For example, I have built my own social
network for marketers and salespeople called BuyerSteps. I created
BuyerSteps as a way for other professionals to join in a conversation around
the 21st century buyer. So, Ning repr... (more)
This is part 2 of 3 of a continuing series on Social Media Companies. You can
go to Part 1 here. As with the A-G list, if you see any problems with the
data or you believe a company should be on this list, please let me know.
+Social Glue Award
Launched in 2003, hi5 is now one of the world's largest social networks and a
top 20 website globally — with over 60 million monthly unique visitors.
Compete reports 3.2 million U.S. unique visitors every month. Quantcast
reports 49.9 million worldwide visitors, high indexes for male, 12-34,
Hispanic and Asian, has ... (more)