Over the next few months I hope to interview carefully chosen executives who
I believe will have an impact on how companies optimize revenue. I was lucky
enough to come across Socialcast, a young company based in San Francisco,
California. I thought Tim Young to be patient, thoughtful and very tuned in
to the topics of the day. He certainly has the disposition to be a visionary
in this space.
Here are the questions I posed to Tim and his answers.
If I were an analyst at a major research firm, what category would I place
Enterprise Social Messaging
What’s the so what of Socialcast? Your top line benefit?
Socialcast aims to improve the flow of information amongst employees in order
to efficiently share knowledge and foster collaboration.
It’s one of the first applications in the ESM category that is person
centric, not file or document centric. It helps you pass... (more)
Having used both sites for about two weeks, there is still a great deal I am
learning to do with both Ulitzer and Ning, but a reader asked if I would do a
quick comparison, so I will.
The obvious point for me is that the sites have two different objectives for
the writers. For Ning, the writer is trying to be involved in a niche
social network from scratch. For example, I have built my own social
network for marketers and salespeople called BuyerSteps. I created
BuyerSteps as a way for other professionals to join in a conversation around
the 21st century buyer. So, Ning repr... (more)
Social Media on Ulitzer
I use all of these social media tools and although they haven't put me on my
own island in the Caribbean yet, I'm very pleased with the combined results.
1. Twitter – It’s the fastest way to share that you have created
something of value. As a bonus, Tweetdeck or CoTweet are good ways to manage
your Twitter efforts and research. Huge audience with lots of active
participants. There are a few shady characters on Twitter but just like being
at Grand Central Station, you just step aside and keep moving. It doesn't
mean you eschew the benefit. Micro-blogging is... (more)
The importance of automating the sales processes and capturing buyer data has
perhaps never been more important. Many organizations are finally waking up
to the fact that having thousands of leads isn't as important as doing better
with the leads you have. From Gartner...
What You Need to Know
Despite slow sales due to the economy, organizations continue to invest in
sales force automation (SFA). Gartner has not seen a drop-off in customer
requests for help with vendor evaluations related to SFA. We have seen
slightly more emphasis on software as a service (SaaS) due to tight ca... (more)
Over the last few weeks, I presented a lesson or two a week for my readers.
For your convenience, here are all seven of the martial arts lessons that I
believe you can apply to business:
Lesson One: Laying a Foundation – Hapkido is a building program that relies
on previous steps along the way to put you in the position to learn the
nuances. The thing that frustrates people in training is that if you don’t
know the fundamentals and haven’t laid a foundation, you will never master
the powerful nuances. This takes a great deal of dedication and hard study
but the good news is that ... (more)