Revenue Generation through Best Practices and Automation

John Ryan

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Top Stories by John Ryan

After working on it for over a year now, I'm happy to say that Buyer Steps is now available to be purchased at Amazon.  I have already spoken to a few CEOs about what's in the book and the messages clearly resonate on what their biggest concerns are in regard to marketing and sales. Buyers are busy, very sophisticated and are beginning to use consumer buying habits to consider business solutions.  They are also enabled by technology to weigh their options like never before.  Knowing where they are in their process and what they need at every step is the smart approach to marketing. If you know of someone who wants to think differently about their buyers and how to accelerate sales cycles in the B2B world, this book is for them.  Marketing and sales can get to be a huge cost center for any organization, Buyer Steps will deliver a framework that helps companies get purp... (more)

The Secret Sauce to Inspire the Buyer to Learn More

Time is an asset we cannot get back and buyers know this.  The quality and speed in which providers can move buyers from newbie to informed status on a topic, the more value the buyer attaches to that provider.  If providers want to inspire today’s time-crushed buyer, making it easy for buyers to grasp a straightforward concept is a good place to focus. Photo Courtesy of: Arenamontanus Concepts help buyers improve their decision-making process, sell internally and frame decisions that deliver better outcomes. Providers must first establish a learning culture that helps the market... (more)

The Popular Myth of Innovation and Big Companies

I've read a lot of material lately about innovation.  There are a number of people who characterize big companies as the following: Bureaucratic Corrupt Slow Boring Vast wastelands of soul-crushing activity Focused on status-quo All of this leads to the inability to innovate. There are plenty of examples that would support many of these characteristics.  Admittedly, size does make it more challenging to be innovative and agile.  But I would also argue that conventional wisdom is fueled by the size of the target itself.  Having worked at a company of one to a company the size of IBM,... (more)

Twitter's Value

Twitter has captured the imagination of those who are looking for a way to have a presence and communicate.  It is the current hot story in social media, but what the discussion around Twitter does not seem to highlight is the unfulfilled need. There is a great deal of dialogue around and on Twitter these days.  In a recent report from Hubspot, it was shown that Twitter's users may not be actively using the micro-blogging or distributed instant message service.  Nielsen Online said the same thing in April of 2009 showing that 60% of the users abandoned the site after one month. ... (more)

Dell Outlet States Promotional Success Using Twitter

Dell Outlet is stating through a blog representative that Twitter's ability to announce their promotions is meeting with success. This is an interesting development as it portends the future of one-to-many instant messaging as a marketing tool. From Stephanie N at Dell: "There was some buzz back in December around Dell generating over $1 million in revenue by posting offers and responding to questions on Twitter.com/DellOutlet—there’s still mention of it on Twitter even today. Since we started back in 2007, we’ve earned more than $2 million in revenue at @DellOutlet, attributed... (more)