Revenue Generation through Best Practices and Automation

John Ryan

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Top Stories by John Ryan

More proof that blogging is smart business.  Just make sure that whoever is blogging is a good writer and is committed to being consistent. Otherwise, it will be a waste of time.  You can either have your developers include a blog in your web experience or use free tools like Wordpress to link to your website. From Hubspot: If you blog, you know that it's good for your business. But how -- and how much? To answer to those questions, I looked at data from 1,531 HubSpot customers (mostly small- and medium-sized businesses). 795 of the businesses in my sample blogged, 736 didn't. The data was crystal clear: Companies that blog have far better marketing results. Specifically, the average company that blogs has: 55% more visitors 97% more inbound links 434% more indexed pages   Take a look for yourself in the graphs below: Why are website visitors important? Because mor... (more)

Ulitzer vs. Ning

My original post in late June was based on two weeks of using Ulitzer and Ning.  I've added additional thoughts after two months of use. The obvious point for me is that the sites have two different objectives for the writers.  For Ning, the writer is trying to be involved in a niche social network from scratch.  For example, I have built my own social network for marketers and salespeople called BuyerSteps.  I created BuyerSteps as a way for other professionals to join in a conversation around the 21st century buyer.  So, Ning represents a way to build a community. In the case o... (more)

Twitter's Value

Twitter has captured the imagination of those who are looking for a way to have a presence and communicate.  It is the current hot story in social media, but what the discussion around Twitter does not seem to highlight is the unfulfilled need. There is a great deal of dialogue around and on Twitter these days.  In a recent report from Hubspot, it was shown that Twitter's users may not be actively using the micro-blogging or distributed instant message service.  Nielsen Online said the same thing in April of 2009 showing that 60% of the users abandoned the site after one month. ... (more)

Reputation Support Helps Job Security

There are lots of people right now who are in the middle of their career who believe there is no job security. These are surely challenging times. But I believe you can improve your job security in a world that needs authentic value. The key is to be known for providing value and finding ways to broadcast that fact. Just like a company that is trying to foster a stellar reputation for success, an individual needs to do the same. I think the biggest mistake many of us have made in our career is not keeping a living journal of our successes. By the time someone gets in contact with... (more)

How Do We Respond to Change? (Buyers Are People, Too.)

In the 21st century, the U.S. Labor Dept. predicts that today's learner will have over 10 jobs by the time they are 38. Being able to adapt to changing conditions in your job status and the status of your buyers is an important strength in 2009. I used to have to go to Europe quite a bit and I remember seeing this sculpture in the Louvre. This piece of art is quite beautiful and it really does make you think about how these captives must have felt. It's universal because we have all been there. The four reactions of their captivity depicted in the sculpture are revolt, hope, resi... (more)