More proof that blogging is smart business. Just make sure that whoever is
blogging is a good writer and is committed to being consistent.
Otherwise, it will be a waste of time. You can either have your developers
include a blog in your web experience or use free tools like Wordpress to
link to your website.
If you blog, you know that it's good for your business.
But how -- and how much?
To answer to those questions, I looked at data from 1,531 HubSpot customers
(mostly small- and medium-sized businesses). 795 of the businesses in my
sample blogged, 736 didn't.
The data was crystal clear: Companies that blog have far better marketing
results. Specifically, the average company that blogs has:
55% more visitors 97% more inbound links 434% more indexed pages
Take a look for yourself in the graphs below:
Why are website visitors important? Because mor... (more)
My original post in late June was based on two weeks of using Ulitzer and
Ning. I've added additional thoughts after two months of use.
The obvious point for me is that the sites have two different objectives for
the writers. For Ning, the writer is trying to be involved in a niche
social network from scratch. For example, I have built my own social
network for marketers and salespeople called BuyerSteps. I created
BuyerSteps as a way for other professionals to join in a conversation around
the 21st century buyer. So, Ning represents a way to build a community.
In the case o... (more)
Twitter has captured the imagination of those who are looking for a way to
have a presence and communicate. It is the current hot story in social
media, but what the discussion around Twitter does not seem to highlight is
the unfulfilled need.
There is a great deal of dialogue around and on Twitter these days. In a
recent report from Hubspot, it was shown that Twitter's users may not be
actively using the micro-blogging or distributed instant message service.
Nielsen Online said the same thing in April of 2009 showing that 60% of the
users abandoned the site after one month. ... (more)
There are lots of people right now who are in the middle of their career who
believe there is no job security. These are surely challenging times. But I
believe you can improve your job security in a world that needs authentic
The key is to be known for providing value and finding ways to broadcast that
fact. Just like a company that is trying to foster a stellar reputation for
success, an individual needs to do the same. I think the biggest mistake many
of us have made in our career is not keeping a living journal of our
successes. By the time someone gets in contact with... (more)
In the 21st century, the U.S. Labor Dept. predicts that today's learner will
have over 10 jobs by the time they are 38. Being able to adapt to changing
conditions in your job status and the status of your buyers is an important
strength in 2009.
I used to have to go to Europe quite a bit and I remember seeing this
sculpture in the Louvre. This piece of art is quite beautiful and it really
does make you think about how these captives must have felt. It's universal
because we have all been there. The four reactions of their captivity
depicted in the sculpture are revolt, hope, resi... (more)