Revenue Generation through Best Practices and Automation

John Ryan

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Top Stories by John Ryan

Recently, I became an executive advisor to Kaavo, a Cloud Applications Management software company. Kaavo is in a unique position to capitalize on the soon to be obvious need to manage applications on the cloud. It's interesting to see the cloud computing predictions and how it will change the way we work with applications. Overview A solid majority of technology experts and stakeholders participating in the fourth Future of the Internet survey expect that by 2020 most people will access software applications online and share and access information through the use of remote server networks, rather than depending primarily on tools and information housed on their individual, personal computers. They say that cloud computing will become more dominant than the desktop in the next decade. In other words, most users will perform most computing and communicating activitie... (more)

The Digital Buyer Rules in the 21st Century

Today I have posted a white paper on the Digital Buyer approach and why business providers must change their approach in order to obtain and retain more of them.  It's time companies and firms of all sizes organized their revenue efforts around The Digital Buyer's needs.  You don't want your organization to be the last guy who saw the train go by. From the paper... Buyer Exodus Worldwide, business decision makers and influencers of trillions of dollars of commerce are migrating to a digital buying experience improving the precision, speed and convenience of their choices.  They ... (more)

Dell Outlet States Promotional Success Using Twitter

Dell Outlet is stating through a blog representative that Twitter's ability to announce their promotions is meeting with success. This is an interesting development as it portends the future of one-to-many instant messaging as a marketing tool. From Stephanie N at Dell: "There was some buzz back in December around Dell generating over $1 million in revenue by posting offers and responding to questions on Twitter.com/DellOutlet—there’s still mention of it on Twitter even today. Since we started back in 2007, we’ve earned more than $2 million in revenue at @DellOutlet, attributed... (more)

An A to Z of the Social Media Landscape: A to G

There is so much going on in social media, it’s difficult to keep up. So I’m starting a series on different aspects of the social media landscape. We start with social networking and bookmarking sites. I tried to focus on the sites with the most traction so the articles don’t get unwieldy. If the reader feels like I missed a social networking or bookmarking site with more traffic along with stickiness, please let me know (john@buyersteps.com). I’ll be happy to update the list if I feel your argument has merit. Also, if I made any mistakes, please let me know. There were a lot of ... (more)

Some Surprising Usage Facts About Twitter

Like all new markets or applications, Twitter has early adopters to be followed by the early majority and late majority of the market.  This is not guaranteed, so it will be interesting to see if Twitter can break out of the current usage patterns.  I thought this was compelling data. From Sysomos - Over the past few months, Twitter has experienced explosive growth, attracting celebrity users such as Oprah, and a growing mountain of media and blog coverage. Sysomos Inc., one of the world's leading social media analytics companies, conducted an extensive study to document Twitter... (more)