Revenue Generation through Best Practices and Automation

John Ryan

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Top Stories by John Ryan

Having used both sites for about two weeks, there is still a great deal I am learning to do with both Ulitzer and Ning, but a reader asked if I would do a quick comparison, so I will. The obvious point for me is that the sites have two different objectives for the writers.  For Ning, the writer is trying to be involved in a niche social network from scratch.  For example, I have built my own social network for marketers and salespeople called BuyerSteps.  I created BuyerSteps as a way for other professionals to join in a conversation around the 21st century buyer.  So, Ning represents a way to build a community. In the case of Ulitzer, as a writer I am focused on getting readers from within an existing audience.  There are already thousands of readers coming to the Ulitzer site, so if they are interested in my topics such as marketing, they will find my articles as ... (more)

Twitter, Linked In, Ning and Ulitzer: Easy Personal Branding Strategy

Social Media on Ulitzer I use all of these social media tools and although they haven't put me on my own island in the Caribbean yet, I'm very pleased with the combined results. 1. Twitter – It’s the fastest way to share that you have created something of value. As a bonus, Tweetdeck or CoTweet are good ways to manage your Twitter efforts and research. Huge audience with lots of active participants. There are a few shady characters on Twitter but just like being at Grand Central Station, you just step aside and keep moving. It doesn't mean you eschew the benefit. Micro-blogging is... (more)

The Secret Sauce to Inspire the Buyer to Learn More

Time is an asset we cannot get back and buyers know this.  The quality and speed in which providers can move buyers from newbie to informed status on a topic, the more value the buyer attaches to that provider.  If providers want to inspire today’s time-crushed buyer, making it easy for buyers to grasp a straightforward concept is a good place to focus. Photo Courtesy of: Arenamontanus Concepts help buyers improve their decision-making process, sell internally and frame decisions that deliver better outcomes. Providers must first establish a learning culture that helps the market... (more)

How Do We Respond to Change? (Buyers Are People, Too.)

In the 21st century, the U.S. Labor Dept. predicts that today's learner will have over 10 jobs by the time they are 38. Being able to adapt to changing conditions in your job status and the status of your buyers is an important strength in 2009. I used to have to go to Europe quite a bit and I remember seeing this sculpture in the Louvre. This piece of art is quite beautiful and it really does make you think about how these captives must have felt. It's universal because we have all been there. The four reactions of their captivity depicted in the sculpture are revolt, hope, resi... (more)

Lose the I, Gain a Buyer

“The Greatest Victory is over Self” – Plato The workplace can be a very rewarding place for our egos.  It does not really care if the reviews are good or bad as long as it gets all the attention.  It is rewarding because your ego is put in the position to win or lose everyday.  “Who likes me?”  “Who is going to help me?”  “Am I the best in everyone’s opinion?”  And of course, when it really gets control of the internal conversation, “who is out to get me?”  Notice the omnipresent “I” or “Me” in this dialogue.  This is your ego at work and in some companies you will find that the... (more)