Revenue Generation through Best Practices and Automation

John Ryan

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Latest Blogs from John Ryan
It is difficult to ignore Herman Cain’s charisma. Everyone I have spoken to seems to find the Republican presidential candidate likeable. The former Godfather’s Pizza CEO certainly comes across as someone who knows a lot more than how to sell pizza. In last night’s debate in New Ham...
I saw this morning that CNBC had a slideshow on Jobs People Hate.  Marketing was mentioned as no. 10, indirectly mentioned as Product Management at no. 3 and coming
I saw this morning that CNBC had a slideshow on Jobs People Hate. Marketing was mentioned as no. 10, indirectly mentioned as Product Management at no. 3 and coming in at no. 2 was Director of Sales and Marketing. The reasons they are listed? Lack of direction and an absence of oppor...
After working on it for over a year now, I'm happy to say that Buyer Steps is now available to be purchased at Amazon.  I have already spoken to a few CEOs about what's in the book and the messages clearly resonate on what their biggest concerns
After working on it for over a year now, I'm happy to say that Buyer Steps is now available to be purchased at Amazon. I have already spoken to a few CEOs about what's in the book and the messages clearly resonate on what their biggest concerns are in regard to marketing and sales. Bu...
At the center of each 20th century corporate sale was often the constant feeling that the buyer had to take immediate action.  Their platform was burning and the buyer needed to make a decision.  The provider
At the center of each 20th century corporate sale was often the constant feeling that the buyer had to take immediate action.  Their platform was burning and the buyer needed to make a decision.  The provider
About three weeks ago, we purchased a double-oven and dishwasher from the same nationally known retailer.  Even as we sat in the store and the very affable salesperson was getting our information down, things didn't seem quite right.  It
About three weeks ago, we purchased a double-oven and dishwasher from the same nationally known retailer.  Even as we sat in the store and the very affable salesperson was getting our information down, things didn't seem quite right.  It
About three weeks ago, we purchased a double-oven and dishwasher from the same nationally known retailer.  Even as we sat in the store and the very affable salesperson was getting our information down, things didn't seem quite right.  It
This acquisition should go a long way to legitimize the marketing automation category.  With IBM's distribution capability on a global basis, marketing automation will receive a great deal more exposure. The release:
This acquisition should go a long way to legitimize the marketing automation category.  With IBM's distribution capability on a global basis, marketing automation will receive a great deal more exposure. The release:
This acquisition should go a long way to legitimize the marketing automation category.  With IBM's distribution capability on a global basis, marketing automation will receive a great deal more exposure. The release:
It is the provider’s marketing leadership that is charged with helping buyers go through their steps.  But the big cultural shift is when everyone in the provider’s company decides to be a marketer. 
It is the provider’s marketing leadership that is charged with helping buyers go through their steps.  But the big cultural shift is when everyone in the provider’s company decides to be a marketer. 
It is the provider’s marketing leadership that is charged with helping buyers go through their steps.  But the big cultural shift is when everyone in the provider’s company decides to be a marketer. 
I've read a lot of material lately about innovation.  There are a number of people who characterize big companies as the following:BureaucraticCorruptSlowBoringVast wastelands of soul-crushing activity
I've read a lot of material lately about innovation.  There are a number of people who characterize big companies as the following:BureaucraticCorruptSlowBoringVast wastelands of soul-crushing activity
I've read a lot of material lately about innovation.  There are a number of people who characterize big companies as the following:BureaucraticCorruptSlowBoringVast wastelands of soul-crushing activity
Nothing is always true when it comes to people. Admittedly, the representation here of a Millennial candidate and Boomer takes a bit of a poetic license.  It’s meant to help the Millennial keep their sense of humor, have some perspective
Nothing is always true when it comes to people. Admittedly, the representation here of a Millennial candidate and Boomer takes a bit of a poetic license.  It’s meant to help the Millennial keep their sense of humor, have some perspective
Nothing is always true when it comes to people. Admittedly, the representation here of a Millennial candidate and Boomer takes a bit of a poetic license.  It’s meant to help the Millennial keep their sense of humor, have some perspective
Social media can be a vexing component of the overall marketing effort.  On one hand, hundreds of millions of people use it.  On the other hand, how does a company make use of it?  The power of the network is the number of people on
Social media can be a vexing component of the overall marketing effort.  On one hand, hundreds of millions of people use it.  On the other hand, how does a company make use of it?  The power of the network is the number of people on
Social media can be a vexing component of the overall marketing effort.  On one hand, hundreds of millions of people use it.  On the other hand, how does a company make use of it?  The power of the network is the number of people on
How to focus your management team on the Digital Buyer Download this white paper free of charge and no e-mail required.  If you have any thoughts on this paper, please e-mail them to me directly at john@thedigitalbuyer.co
How to focus your management team on the Digital Buyer Download this white paper free of charge and no e-mail required.  If you have any thoughts on this paper, please e-mail them to me directly at john@thedigitalbuyer.co
From the Pew survey on Millennials:
From the Pew survey on Millennials:
An April 2009 survey conducted by the Pew Research Center’s Internet & American Life Project asked respondents whether they had used a variety of devices – laptops, cell phones, game consoles, and more – to go online using a
From Pew -
Human beings are social creatures who many years ago depended on that socialization for survival. Say what you like about machines, processes and institutions, humans enjoy the company of others. Over the last few decades, we have tried to mitigate that basic need and now oddly enough,...
Whether you’re interested in an online or on-premise solution, Microsoft Dynamics CRM has you covered. Check out just a few of the content and community areas available to help you create the perfect experience for your business.
Although I think these gadgets are lightweight for any kind of serious user, I can't help but think this feeds Google's overall social strategy that must be drawn up on some war room wall at Google. I think Google could given us more to save time working with our current social networ...
Gartner reported that the overall Customer Relationship Management software business had grown 12.5 percent in 2008. But the two clear winners for growth were Microsoft and Salesforce.com at 75 percent and 42.7 percent growth, re…
Apparently, companies realize that front office solutions that help capture more buyers and understand their needs are critical to their success regardless of the recession. Hopefully, these companies are focused just as much on the process and training as the technology. CRM is a long...
This is part 2 of 3 of a continuing series on Social Media Companies. You can go to Part 1 here. As with the A-G list, if you see any problems with the data or you believe a company should be on this list, please let me know. john@buyersteps.com
Like all new markets or applications, Twitter has early adopters to be followed by the early majority and late majority of the market. This is not guaranteed, so it will be interesting to see if Twitter can break out of the current usage patterns. I thought this was compelling data.
Long cycles and no end in sight In any market regardless of the economic conditions, it feels like some buyers will just waste the provider’s time. No one is being evil or disrespectful here; sometimes the provider sales team needs to realize that the buyer is just not that into you. ...
STAMFORD, Conn., June 12, 2009 — Worldwide business intelligence (BI) platform, analytic applications and performance management software revenue reached $8.8 billion in 2008, a 21.7 percent increase from 2007 revenue of $7.2 billion, according to Gartner, Inc.