|By John Ryan||
|June 15, 2009 06:30 PM EDT||
Dell Outlet is stating through a blog representative that Twitter's ability to announce their promotions is meeting with success. This is an interesting development as it portends the future of one-to-many instant messaging as a marketing tool.
From Stephanie N
"There was some buzz back in December around Dell generating over $1 million in revenue by posting offers and responding to questions on Twitter.com/DellOutlet—there’s still mention of it on Twitter even today. Since we started back in 2007, we’ve earned more than $2 million in revenue at @DellOutlet, attributed directly to our Twitter activity.
We’ve surpassed $2 million in revenue in terms of Dell Outlet sales, but we’re also seeing that it’s driving interest in new product as well. We’re seeing people come from @DellOutlet on Twitter into the Dell.com/outlet site, and then ultimately decide to purchase a new system from elsewhere on Dell.com. If we factor those new system purchases that come from @DellOutlet, we’re actually eclipsed $3 million in overall sales."
- Ulitzer vs. Ning - a Quick Review
- Ulitzer vs. Ning
- Twitter, Linked In, Ning and Ulitzer: Easy Personal Branding Strategy
- Some Surprising Usage Facts About Twitter
- The Future of Cloud Computing – A Study
- Twitter 101 Guide for Business
- Intel Buys McAfee for Over $7 Billion
- An A to Z of the Social Media Landscape: A to G
- An A to Z of the Social Media Landscape: H to P
- Microsoft Dynamics CRM: Top Sites and Downloads