Revenue Generation through Best Practices and Automation

John Ryan

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The 24X7 Work-Pleasure Lifestyle

Is Your Content There When The Buyer Needs You?

The blur between our work life and our home life can be a little frightening in the 21st century. It started with the cell phone interrupting dinner dates in the late 90s. The next step was employees using instant messaging on their laptops in the middle of business meetings. The ability to invade your personal life from a business standpoint and the idea of getting personal under the radar with instant messaging at a business meeting was off and running.

The Blackberry took it to new heights. Go to a dinner with the Secretary General of the United Nations giving a speech and one table over from the podium, a young lady is sending a text message to either her friend or colleagues. I know this is true because I was there just last week in New York City. If she is willing to text under the dinner table while the Secretary General of the United Nations is making a speech about climate change, I think it’s safe to say she’ll text anywhere at anytime. Move this to a discussion about the millennial generation who grew up with laptops, Xbox and PDAs and you can see where this is going. We are accelerating toward a totally digital culture that is redefining social mores.

Time is no longer something we even hope to control on a 9 to 5 basis. From a marketing standpoint, time is managed by the buyer on their terms. A buyer wakes up in Singapore because she can’t sleep and decides to search for solutions. Your marketing and sales team back in the states has ended their day. They are now unavailable. Can you economically address her needs and start the buyer conversion process or are you still depending on 20th century marketing strategies?

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John is an experienced leader with a strong background of defining and executing company strategies. He is especially skilled in channel management, market analysis, brand marketing and selling technology products and services. He has successfully served in a number of executive positions and has been in management for 20 years. John is currently writing a book on increasing revenue generation. He has been a co-author of a comprehensive marketing methodology for high tech companies and has helped venture capitalists and private equity firms gauge their technology investments. In 2004, John served as Vice President of Marketing for the NA arm of the $6B IT Services division of Siemens, AG. John served on the board of directors at WebTrends, purchased by NetIQ (NTIQ) for $1 billion in 2001. WebTrends was highly successful dominating the web site analysis and reporting space. Prior to WebTrends, John was the Vice President of Marketing for Tivoli Systems. John has worked as a contracted consultant for established companies, start ups and top analyst firms. John can be reached at [email protected] or you can follow him on Twitter @buyersteps