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Business Intelligence: Article

Future of Millennials and Their Online Sharing - Pew Research Survey

Their online sharing habits will not change

From the Pew survey on Millennials:

In a survey about the future impact of the Internet, a solid majority of technology experts and stakeholders said the Millennial generation will lead society into a new world of personal disclosure and information‐sharing using new media. These experts said the communications patterns “digital natives” have already embraced through their use of social networking technology and other social technology tools will carry forward even as Millennials age, form families, and move up the economic ladder.

The highly engaged, diverse set of respondents to an online, opt‐in survey included 895 technology stakeholders and critics. The study was fielded by the Pew Research Center’s Internet & American Life Project and Elon University’s Imagining the Internet Center.

Some 67% agreed with the statement:

“By 2020, members of Generation Y (today’s “digital natives”) will continue to be ambient broadcasters who disclose a great deal of personal information in order to stay connected and take advantage of social, economic, and political opportunities. Even as they mature, have families, and take on more significant responsibilities, their enthusiasm for widespread information sharing will carry forward.”

Some 29% agreed with the opposite statement, which posited:

“By 2020, members of Generation Y (today’s “digital natives”) will have “grown out” of much of their use of social networks, multiplayer online games and other time‐consuming, transparency‐engendering online tools. As they age and find new interests and commitments, their enthusiasm for widespread information
sharing will abate.”

Download and read the complete study from Pew

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John is an experienced leader with a strong background of defining and executing company strategies. He is especially skilled in channel management, market analysis, brand marketing and selling technology products and services. He has successfully served in a number of executive positions and has been in management for 20 years. John is currently writing a book on increasing revenue generation. He has been a co-author of a comprehensive marketing methodology for high tech companies and has helped venture capitalists and private equity firms gauge their technology investments. In 2004, John served as Vice President of Marketing for the NA arm of the $6B IT Services division of Siemens, AG. John served on the board of directors at WebTrends, purchased by NetIQ (NTIQ) for $1 billion in 2001. WebTrends was highly successful dominating the web site analysis and reporting space. Prior to WebTrends, John was the Vice President of Marketing for Tivoli Systems. John has worked as a contracted consultant for established companies, start ups and top analyst firms. John can be reached at john@johnwryan.com or you can follow him on Twitter @buyersteps