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SUN Signs Nine-Event Deal With Fox Sports Net to Telecast "GI Vs. PRO," a New Mixed Martial Arts Series

SUN Signs Nine-Event Deal With Fox Sports Net to Telecast "GI Vs. PRO," a New Mixed Martial Arts Series

DALLAS, TX -- (MARKET WIRE) -- 04/08/08 -- SUN Sports & Entertainment Inc. (PINKSHEETS: SSPE) announced today that the Dallas-based Mixed Martial Arts (MMA) production and promotion company has signed an Agreement with Fox Sports Net (FSN) to telecast SUN's new innovative, MMA TV series: "GI Vs. Pro."

SUN's "Art of War" division will produce a series of nine MMA events that will air as one-hour specials Saturday nights at midnight on FSN, beginning July 19th, 2008 and concluding on September 13th, 2008.

"GI Vs. Pro" will pit current and former MMA-trained armed services members against professional mixed martial arts fighters from around the country. All fights will be scheduled for three, 5-minute rounds. "GI Vs. Pro" action will be fought inside a circular cage -- a first on FSN.

FSN announcer Jay Glazer and analyst Frank Trigg, who worked as the commentary team for the Pride Fighting Championships on the network, will also team up on the "GI Vs. Pro" telecasts.

SUN CEO CJ Comu stated, "We at SUN are extremely pleased to be working with such a respected network as FSN, which will telecast this unique and exciting series into millions of homes across the country.

"Our agreement with FSN is an important milestone for SUN as we continue to implement our growth strategy and develop relationships with international and domestic partners. By showcasing our world-class fighters through well produced, quality events on FSN, SUN's position as an emerging global MMA organization is only further enhanced."

"MMA is on fire," said FSN VP of Production Gary Garcia. "This show, featuring intense battles between elite, fine-tuned athletes, is the perfect brand extension for the U.S. military to hit their target demo right between the eyes."

In addition to the FSN and SUN announcement, Florida-based Show Partners Inc. has been selected by SUN to provide television production, operations and design services in support of the "GI Vs. Pro" series of MMA events.

"Show Partners is pleased to have been selected by SUN for the production of the "GI Vs. Pro" and look forward to working with SUN and FSN," said Show Partners EVP Larry Rogers. "This format, pitting combat-ready members of the U.S. Military against proven MMA fighters promises to deliver an emotional series of events featuring unprecedented toughness and excitement."

With a 23-year history as veterans of live event and television productions, Show Partners' staff have earned 15 National Emmy® Awards, providing global support for networks and production companies worldwide.

Additionally, FOX Interactive and SUN will collaborate on generating interactive content for both companies' platforms, including FOXSports.com. The online offerings could include streaming of events, clips syndicated across the FOX Network and other enhanced content to build an online community around each FSN broadcast and SUN events.

Mixed Martial Arts is a sport evolved from a number of ancient combat disciplines including judo, jiu-jitsu, karate, wrestling and kickboxing. World-class athletes engage in hand-to-hand combat in a ring -- both caged and traditional -- and must adapt their fighting style to fit their opponent. The wide variety of styles and techniques make every event an unpredictable spectacle.

Below is the 2008 "GI Vs. Pro" Fox Sports Net telecast schedule

(schedule subject to change -- all times local):

Date            Event                Time
Sat. July 19  GI Vs. Pro - I      12:00 Midnight
Sat. July 26  GI Vs. Pro - II     12:00 Midnight
Sat. Aug 2    GI Vs. Pro - III    12:00 Midnight
Sat. Aug 9    GI Vs. Pro - IV     12:00 Midnight
Sat. Aug 16   GI Vs. Pro - V      12:00 Midnight
Sat. Aug 23   GI Vs. Pro - VI     12:00 Midnight
Sat. Aug 30   GI Vs. Pro - VII    12:00 Midnight
Sat. Sept 6   GI Vs. Pro - VIII   12:00 Midnight
Sat. Sept 13  GI Vs. Pro - FINALS 12:00 Midnight

ABOUT SUN

SUN is a Professional Sports & Entertainment Production Company. SUN is a Certified and Licensed Combat Sports Promoter and produces World Class Mixed Martial Arts Events. The properties of SUN (www.SUNorganization.com), Art of War LIVE (www.artofwarLIVE.com) International Fighters Association (www.IFApro.com), USA Men's MMA National Team (www.teamUSAmma.com), UNDERGROUND Cage Fighting (www.undergroundcagefighting.com), Steele Cage (www.steelecage.com) and International Fighting Organization are wholly owned subsidiaries.

ABOUT FSN

FSN is the nation's leading provider of local sports. FSN's 16 owned-and-operated regional networks and its affiliated networks reach more than 70 million homes across the U.S. FSN serves as the TV home to nearly two-thirds of all MLB, NHL and NBA teams based in the United States. FSN also produces close to 5,000 live local events each year, including more than 1400 in high definition. In addition to its thousands of home team games and a wide variety of locally produced sports programs, FSN televises national sports events and programs, including Pac-10 and ACC basketball and Pac-10 and Big 12 football.

ABOUT SHOW PARTNERS:

Show Partners is a professional services company that offers national broadcast, cable and corporate clients an effective, single-source provider of high-value production, operations and engineering solutions. Founded in 1985, Show Partners is highly regarded by clients such as FOX, CBS Sports, NBC, Universal and SPEED for our ability to design, execute and manage complex shows, many with unique and challenging constraints. For more information, visit www.ShowPartners.com or contact us via phone at (321) 257-1850 x226 or email: [email protected] Show Partners® is a registered trademark of Gold Star Communications, Inc., other product and company names mentioned herein may be trademarks and/or registered trademarks of their respective companies.

Safe Harbor Statement -- This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Sun Sports & Entertainment Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Contact Info:

SUN Contact
AJ Soliz
Director of Media and Events
Tel: 972.267.4300 X 13
[email protected]

Show Partners Contact
Troy Phillips
VP Sales & Marketing
Tel: 321.257.1850 x226
[email protected]

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